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Tesla has its own website where it lists in-stock vehicles for sale that it can’t seem to sell. Tesla discounting is not new. Tesla has been offering discounts for years. What is new is the level of discounting on the Cybertruck, as the failure of this model starts to become clear to everyone.
We looked for just new and not demo units. In other words, there is no real specific reason why the unit is being discounted. It’s just a new Tesla that nobody wants to buy. We quickly found one. Tesla has listed a Cybertruck AWD with 20-inch Cyberwheels and white Decor interior with an $8,550 discount. This is not to be confused with government tax incentives. You may qualify for those as well, though we don’t understand why anyone would buy a Cybertruck if they didn’t meet the income caps. Who are we to judge?
$8,550 rounds to 10% of the original cost of the vehicle, which is $87,735. If you check off the add boxes for the Federal Tax incentive and the imaginary 5,000-mile “gas savings,” the truck has an imaginary price displayed on the order page of $63,440. We say imaginary for two reasons. First, the gas savings are entirely fictional. It costs more to run an EV truck using electrons than it does a hybrid in my area of Metro Boston. We don’t enjoy the special evening charging rates that some parts of America do. Gas is under $3, and electricity is $0.32/kWh.
The second reason we call that price imaginary is that the price does not include Tesla’s $2,245 Destination and Ordering Fee. From our perspective, buying a Tesla seems overly confusing. Almost as if it was intended to be. Perhaps we are just imagining that.
In any case, $8,550 cash on the dash of a Cybertruck seems like a pretty big discount to us. Why does Tesla have to offer such massive discounts? And why is a 2024 model-year Cybertruck sitting unsold? Maybe you can tell us down in the comments.
In a recent story, Newsweek reported that Tesla Cybertrucks are “Piling up” on dealer lots. The story says that the Cybertrucks are experiencing “ballooning inventory levels.” We love that wording. It makes us think of the balloons shady car dealers use to festoon dealer lots to create a circus-like atmosphere.
Futurism used some fancy language. They say, “Hundreds of millions of dollars worth of Cybertrucks are rotting in dealership lots.”
Mashable says that Tesla has reportedly stopped accepting Cybertrucks trade-ins as unsold trucks pile up. Yikes. Even Tesla won’t buy a Cybertruck!
By all appearances, the Cybertuck, like all battery-electric pickup trucks in America, has been soundly rejected by consumers. Do you think that’s an accurate portrayal of the situation?
Tell us your thoughts on big discounts, growing inventory, and 2024 new trucks sitting unsold in the comments section below.
Image of Cybertruck sticking out like a sore thumb in rural New Hampshire taken by John Goreham.
John Goreham is a long-standing member of the New England Motor Press Association and an expert vehicle tester. John completed an engineering program with a focus on electric vehicles, followed by two decades of work in high-tech, biopharma, and the automotive supply chain before becoming a news contributor. He is a member of the Society of Automotive Engineers (SAE int). In addition to his eleven years of work at Torque News, John has published thousands of articles and reviews at American news outlets. He is known for offering unfiltered opinions on vehicle topics. You can connect with John on Linkedin and follow his work on his personal X channel or on our X channel. Please note that stories carrying John’s by-line are never AI-generated, but he does employ grammar and punctuation software when proofreading and he also uses image generation tools.
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Source: torquenews.com
