Bengaluru, : Marking a proud milestone in its journey in India, Toyota Kirloskar Motor (TKM) today celebrated 20 remarkable years of the Toyota Innova, a name that has grown to become a trusted companion for millions of Indian families and businesses. With over 12 lakh plus units sold across its three offerings, Innova, Innova Crysta, and Innova HyCross, the brand stands as a symbol of unwavering customer trust and lasting value. Over the past two decades, the Innova has continuously evolved to reflect the changing aspirations of the customers in India, while staying rooted in Toyota’s core philosophy of Quality, Durability, and Reliability (QDR). This is not just a milestone of numbers, but a celebration of innumerable journeys, memories, and moments made possible by Innova that has truly stood the test of time.
Speaking on the Toyota Innova milestone, Mr. Varinder Wadhwa, Vice President – Sales-Service-Used Car Business – Toyota Kirloskar Motor, said, “The Toyota Innova has built a deep emotional bond with customers over the last two decades – trusted as a dependable companion for families, loved by all for its comfort and reliability, and chosen time and again across generations. Whether for daily commutes or memorable road trips, the Innova has remained a part of countless personal journeys. Beyond its emotional connect, the Innova stands strong as a product benchmark – offering spacious interiors, robust build quality and smooth drivability, making it one of the most trusted and loved MPVs in India.”
A 20-Year Journey of Innovation and Evolution
Throughout the last 20 years, the Toyota Innova has been a shining example of continuous innovation and customer-centric evolution in the Indian automotive landscape. Introduced in 2005, the Innova redefined the MPV category with its ground-breaking blend of superior ride comfort, spacious interiors, durable body-on-frame construction, and advanced safety. In 2016, the brand took a bold step forward with the launch of Innova Crysta, which brought a completely new design, powerful engine, premium features, and enhanced safety, elevating the ownership experience to new heights.
Furthering this spirit of progress, 2022 witnessed the arrival of the Innova HyCross, a revolutionary leap into self-charging hybrid electric vehicle technology. Based on a deep understanding of customer insight, the HyCross has been crafted to elevate comfort, performance, and efficiency, while retaining the reliability and spaciousness that made the Innova a household name. With its self-charging hybrid powertrain, refined drivability, bold crossover-inspired design and reduced emissions, the HyCross has marked a new era in sustainable mobility. It represents Toyota’s 5th Generation Self-Charging Hybrid Electric System, combining a 2.0-litre gasoline engine and e-drive transmission, delivering combined max power output of 137 kW (186 PS) and segment-best fuel economy. It stands out with features such as a panoramic sunroof, automatic LED headlamps with auto high beam, a bold front grille with gunmetal finish, a first-in-segment dual-function Daytime Running Light (DRL) and more. The Innova HyCross 1,00,000 units sales milestone in India, during November 2024 marking its second anniversary, stands as a compelling testament to Toyota’s successful multi-pathway approach – reinforces the trust of customers on brand Toyota, whilst marks the growing popularity of the Innova HyCross much loved for its advanced technology, unmatched comfort, and exceptional performance.
Comfort, Versatility, and Enduring Ownership Value
One of the key reasons behind the Toyota Innova’s enduring success is its ability to deliver a seamless blend of comfort, practicality and adaptability. Across generations, Toyota has remained deeply attuned to customer feedback, continuously introducing thoughtful enhancements in safety, connectivity, and convenience – all while preserving the intuitive driving experience that made the Innova a household name and a beloved choice amongst the Toyota fans. This enduring comfort is further strengthened by Toyota’s renowned legacy of long-term ownership value, making the Innova not just a dependable vehicle, but a trusted companion for every stage of life.
This end-to-end customer satisfaction is further enabled by TKM’s holistic after-sales ecosystem, T CARE. Designed to deliver a seamless experience across every phase of ownership—from purchase to repurchase—T CARE integrates offerings such as T DELIVER, T GLOSS, T ASSIST, T SAATH, T SECURE, T CHOICE, T INSPECT, and T SMILE. These services ensure quick delivery, value-added protection, proactive vehicle health monitoring, and transparent service practices. By nurturing this lifecycle approach to mobility, Toyota continues to build trust, enhance convenience, and uphold its commitment to delivering sustained happiness to every Innova customer.
This milestone reflects Toyota’s unwavering customer-first philosophy and the enduring appeal of the Innova brand across demographics and generations. From metro cities to remote towns to inter-state travel, the Innova has seamlessly integrated into the daily lives and celebrations of millions.
As Toyota Kirloskar Motor continues its mission of delivering Mass Happiness to All, the legacy of the Innova grows ever stronger, evolving into a distinguished symbol of exceptional experience – built on trust, shaped by transformation, and defined by timeless value. With over 12 lakh plus units on Indian roads and counting, the journey of the Toyota Innova is far from over—it’s simply entering its next great chapter.
Source: worldautoforum.com
