Toyota GR Supra US Price Unveiled And It Will Be A Lot Cheaper Than In Japan

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The fifth-generation Toyota Supra is arguably the most discussed Japanese sports car in recent times. Between the revival of the iconic JDM nameplate and Toyota’s use of a BMW engine (and almost everything else), people had a lot to say about the GR Supra. There are a few reasons why Toyota didn’t develop an inline-six for the GR Supra, and ultimately, the B58 proved to be a very reliable and capable unit, eager to give you more power with just a few minor tweaks.
The GR Supra Final Edition delivers on the promises for an ultimate, rear-wheel-drive sports car from Japan, and we recently learned that it will not be as expensive as we initially believed. Back when we thought Toyota was cooking up a Supra GRMN, a figure of 13.0 million yen was mentioned by a reliable Japanese outlet. This comes up to $87,000. It turned out the GR Supra Final Edition will, indeed, cost that much, but only in Japan.
US buyers who fervently awaited this ultimate iteration of the GR Supra can rejoice, since the Final Edition is already priced at $67,950 or $69,095 with the delivery processing and handling (DPH) fee.
Dealer markups?
While things look good on paper, dealerships are known to put markups on vehicles. This is especially true for sports cars, and given the weight that the Supra nameplate carries, prospective buyers might be in for a few surprises. Currently, the regular Toyota GR Supra starts at $57,385, and TrueCar shows that the average offer made to GR Supra buyers is $58,492.
For the Premium trim (starting MSRP – $60,535), we are seeing many examples being offered for around $61,800 to 63,500, depending on the spec. Obscene dealer markups are typically reserved for high-end or special-edition cars nowadays, but we’ll have to see what happens when the final iteration of the current Supra hits the dealership floors.
Getting back at Nissan Z with great dealer offers
The Toyota GR Supra Final Edition is priced around its main competitor, the Nissan Z NISMO, which has an MSRP of $66,890. While the regular Nissan Z can be viewed as the best sports car around $50,000, the NISMO does seem to have its job cut out for it. This could be Toyota’s way to get back at the Nissan Z, which outsold the GR Supra in the first quarter of 2025.
There is at least one dealer who caters to Nissan Z enthusiasts and helps them get the most driver-centric version of the car, for under MSRP. Toyota dealers may have a hard time selling the Final Edition Supra, unless they are willing to make some hard-to-pass deals.
Sixth generation Supra engine

One important question is what the future holds for the Supra name. Fear not, it will not become a bland crossover like the Mitsubishi Eclipse. Toyota is already working on the sixth-generation Supra and it will continue to be a rear-wheel-drive sports car. The real question is what engine will be powering it.
Some very spicy rumor shave been circulating around that. Initial reports suggested that the next-generation Supra could receive a hybrid powertrain, revolving around Toyota’s new G20E turbo-four engine – the same unit that will power the upcoming Toyota Celica (minus the hybrid bits). However, more recent reports indicate that Toyota is eyeing Mazda’s inline-six, which after some tweaks, will be fitted into the sixth generation Supra.
I think many would agree that the Toyota GR Supra needs to be powered by an inline-six. The fact, Toyota dropped the 2.0-liter unit from the Supra lineup is proof enough (not many people bought it). Another strong case for Mazda’s inline-six is that if Toyota uses the same 2.0-liter engine featured in the upcoming GR Celica and possibly the revised GR Corolla, it could dilute the name. Moreover, hybrid powertrains in enthusiast cars are still a taboo, unless we are talking McLaren, Lamborghini, and apparently, Porsche, which came out with the brilliant T-Hybrid system.
Would you want to buy the GR Supra Final Edition? Should the next-generation Supra be an inline-four hybrid or should Toyota tweak Mazda’s inline-six? Feel free to share your thoughts in the comment section below.
Dimitar Angelov’s automotive interests made him an expert in a wide variety of vehicles. Japanese brands like Toyota are closest to his heart, although performance cars in general are his favorite segment, which is why he is constantly on the lookout for the best deals on the market. Dimitar Angelov’s car passion and knack for the written word led him to complete a Master of Arts in Media and Communications and classic car restoration. Dim is happy to get behind the wheel of any car and share his impressions. You can follow Dimitar on X, Linked-in, Instagram, and Facebook.
Image sources: 2025 Toyota GR Supra Lightweight EVO and A90 Final Edition