The company dates back to 1902 when McCormick Harvesting Machine Co. merged with Deering Harvester Co. along with three agricultural equipment firms. Source: autonews.com … [Read more...]
Daily 5 report for Sept. 25: Another Stellantis challenge: Advertising
Welcome to today's edition of the Daily 5. When it comes to automakers not named Tesla, one of the surest things you can predict is that when sales fall, heads roll in marketing and advertising departments. Then, the inevitable ad agency review takes place — as often reported by our Crain family affiliate Ad Age. Such is the case with Stellantis, already beset by labor problems, unhappy U.S. … [Read more...]
Ford's Marin Gjaja: Dispelling EV misperceptions is key
DETROIT — One of the key challenges to turning around Ford Motor Co.'s money-losing electric vehicle business is combating misperceptions and misinformation from customers, one of the automaker's top executives said. Marin Gjaja, COO of Ford's Model e business unit, said buyers are hesitant to adopt EVs because they don't fully realize the benefit of charging at home or having an in-vehicle … [Read more...]