Applying age-old marketing principles in the form of the four P's should put EV sales on a better path. Source: autonews.com … [Read more...]

Carl Moyer of Karl Auto Group started inviting people to visit his elaborately decorated residence for a socially distanced Christmas celebration during the pandemic. Source: autonews.com … [Read more...]

In 2023, the average U.S. new-car dealership has a Google star rating of 4.4 and receives nine new reviews every month. The best dealerships average more than 40 new reviews per month. Dealerships should work to generate more monthly reviews than local competitors. Source: autonews.com … [Read more...]

As startups Roda and Goodhood rebrand and roll out new marketing, established players such as Ford and AutoNation try to beef up convenience. Source: autonews.com … [Read more...]

Lego is commemorating the Chevrolet Corvette's 70th anniversary with a new model kit replicating the 1961 C1 convertible.The 1,210-piece kit went on sale last week for $150. The 13-inch-long car, in Roman Red, can be built with either a hard or open top and features a working tie-rod steering system.It's the fourth and largest Corvette released by Lego so far, comprising about as many pieces as … [Read more...]

Those of us of a certain age may think we're important to consumer-facing businesses. It's not as much as you might assume. We matter, of course, and spend money that advertisers want. The reality is, however, that younger adults are often the preferred target because they have far more spending power ahead of them than middle-aged and older consumers do. In television, for example, advertisers … [Read more...]

WASHINGTON — Consumers will continue have a choice between electric and combustion powertrains for the next several years, but Audi's global head of marketing and sales says automakers need much more "edutainment" to salve consumer apprehension about electric vehicles.Hildegard Wortmann visited the U.S. this month as part of the German premium brand co-hosting the Major League Soccer All-Star Game … [Read more...]

"Humans are terrible drivers," General Motors' one-page advertisement in The New York Times and other papers last week claimed. The advertisement for Cruise, a GM-backed autonomous driving startup, argued that while "people cause millions of accidents every year in the U.S. ... Cruise driverless cars are designed to save lives." The advertisement prominently featured the number of Americans who … [Read more...]

Stellantis is bolstering its creative roster with its first Black agency of record. The automaker said TKT & Associates, through its TKT Collab division, will be tasked with reaching Black consumers for Stellantis' North American brand portfolio consisting of Alfa Romeo, Chrysler, Dodge, Fiat, Jeep and Ram. TKT also is the automaker's first female-owned agency of record. The agency will report … [Read more...]

Texas Cadillac dealer is the new owner of a 1966 lowrider known as the Snoop DeVille. The car was customized by rapper Snoop Dogg and appeared in 50 Cent's 2003 music video "P.I.M.P. Remix." Now, it's a conversation piece in the newly opened showroom for Frank Kent Cadillac of Arlington. According to TMZ, the dealership bought the car from previous owner Christian Bonilla, who put it on the market … [Read more...]

Cars.com is launching a new branding campaign designed to establish itself as a varied consumer-focused auto services company that goes beyond its 25-year identity as an automotive marketplace platform. "We are proud of our heritage as an original dot.com company and search engine for automotive and have evolved into a comprehensive platform of possibilities for car buyers and sellers," Jennifer … [Read more...]