Ford said it will send 2024 Mustang owners an "exclusive new feature" commemorating the nameplate's 60th anniversary via software update next month. Source: autonews.com … [Read more...]
Ford, Forever 21 partner on limited-edition clothing line
Available online or in stores now, the 28-piece collection features the Blue Oval logo as well as Mustang and Bronco graphics. Source: autonews.com … [Read more...]
Guest commentary: How auto brands can transform the consumer experience
The solution lies in merging experiential and educational moments, turning facts into feelings. Source: autonews.com … [Read more...]
Lucid turns to Saks Fifth Avenue for test drives, marketing
As some EV startups recruit U.S. dealers for retail help, Lucid is partnering with Saks for Air sedan test drives and marketing. Air sales fell 10 percent in the fourth quarter to 1,734 despite generous promotions. Source: autonews.com … [Read more...]
Overheard: Fixed ops deserves its own marketing push just like variable
Dealership service and parts departments deserve marketing attention similar to the sales side, said April Simmons of Horne Auto Group on InteliChek's "The Multi-Point Inspection Podcast." Source: autonews.com … [Read more...]
Toyota, Nissan, Honda shine at Tokyo Auto Salon, as Japan gets creative and funky
Japan’s homegrown automakers were out in full force for the Tokyo Auto Salon with funky new concepts and re-imagined road cars. Here’s a look at what went down. Source: autonews.com … [Read more...]
Commentary: CES is expensive, but skipping it could be even more costly for Detroit 3
If skipping influential events such as CES conserves cash but erodes a company's share of voice and purchase consideration among consumers, the cost of not attending may be far greater. Source: autonews.com … [Read more...]
Majority of dealers want to buy more stores despite expected profit drop
Despite the desire to grow, dealers voiced concerns about higher interest rates removing buyers from the vehicle market and increased costs associated with vehicle floorplanning and personnel, according to the Presidio survey. Source: autonews.com … [Read more...]
Guest commentary: EVs' unique properties require return to marketing's 4 P's
Applying age-old marketing principles in the form of the four P's should put EV sales on a better path. Source: autonews.com … [Read more...]
Iowa dealer opens home to community for lights, Santa
Carl Moyer of Karl Auto Group started inviting people to visit his elaborately decorated residence for a socially distanced Christmas celebration during the pandemic. Source: autonews.com … [Read more...]