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Ram is celebrating the return of its “Bucking HEMI” mechanical bull ride. The ride disappeared after crews took down the displays for the Roadkill Nights event that was held on Woodward Avenue, in Pontiac, Michigan, last Saturday. Luckily, the $34,000 ride was not stolen, after all.
Ram Explains What Happened
Ram issued this statement today,
“Ram brand would like to extend a heartfelt thanks to everyone who rallied behind us and worked to bring Ram’s Bucking HEMI home. Notably, we are extremely grateful and sincerely appreciate the assistance of the Oakland County Sheriff’s Office in this matter.
After 67 hours of uncertainty and a 1,200-mile roundtrip journey to and from North Carolina, Bucking HEMI has returned. It was mistakenly taken by one of the show contactors, who realized the error after media coverage brought it to their attention.
Ram looks forward to more free rides at Bucking HEMI’s next appearance.”
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It was an unfortunate mistake. Anyone who has witnessed the set up and tear downs of this type of event can understand how it happened. Auto companies use contractors to build and move the displays. Apparently, the wrong contractor removed the ride that weighs several hundred pounds. The ride was incorrectly transported to North Carolina for storage.
The mistake was unfortunate because it wasted a lot of the Oakland County Sheriff’s Department manpower. Plus, Ram employees were desperately trying to locate the ride. Luckily, the “Bucking HEMI” was recovered and I’m sure that Ram will try to make it right with the sheriff’s department.
As I have reported over the years, the Roadkill Nights event celebrates all things horsepower. It is seen as a kickoff to the huge DreamCruise classic car festival that takes place along Woodward Avenue, northwest of Detroit, this weekend. Roadkill Nights focused on Dodge’s new gas-powered Dodge Charger, the Dodge Durango HEMI models and the HEMI’s return to the Ram 1500.
Ram Photo
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
Follow Mary Conway at @MaryConwayMedia and send her car news tips for future stories
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Source: torquenews.com
