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Studies show that nearly all truck owners personalize their vehicle in one way or another. Ram has been particularly effective at creating custom packages that can be installed right at the factory. Still some 2025 Ram truck owners want to choose their favorite Thule bike rack or AEV upgraded bumpers. Now Mopar has created partnerships with some of the biggest aftermarket suppliers to make sure Ram owners get the accessories they want. The agreement will also make accessories available for Chrysler, Dodge and Jeep vehicles.
“We’re partnering with our most trusted and popular suppliers to enhance convenience and accessory choice options for customers and dealers, providing a one-stop-shop and sales experience,” said Darren Bradshaw, senior vice president of Mopar North America. “By providing easy access to the largest and best selection of available accessories for various vehicle upfits and personalization, we’re working hard to strategically grow our business by enhancing the dealership experience while also looking for more accessory partners who share the same passion for quality and customer satisfaction.”
How the New Mopar Program Works
The new Mopar Affiliated Accessories program offers more than 1,000 popular accessories from well-known and preferred aftermarket supplier partners. Mopar expects the number of accessories will continue to grow. Buyers can order their favorite accessories right when they buy their vehicle or they can go back and order at any time. The key thing about the new agreement is that the aftermarket companies will work with Ram, Jeep, Dodge and Chrysler to make sure that the measurements are perfect and that the accessories fit correctly. That should cut down on potential damage to the vehicle’s paint or finish. Accessories like running boards or steps should fit perfectly. Expensive accessories like tents and truck racks will fit like they are custom.
Whether a person buys during the vehicle purchase or later, customers have access to a wider choice of trusted options than ever before to personalize or enhance the performance of their vehicles. All of the accessories are guaranteed by each individual supplier. The accessories can be ordered online through the Mopar eStore or at a local dealership. Items are then delivered to the selling dealership for customer pickup or installation.
How the New Mopar Program Helps Buyers
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Dealers say the new program is already making a difference. Matt Godfrey, general sales manager at Golling Chrysler, Dodge, Jeep and Ram, in Michigan, has seen some impressive results.
“The Mopar Affiliated Accessories program enhances customer experience by offering easy access to the most popular accessories that buyers crave,” said Godfrey. “We’ve seen a definite increase in the amount of upfits from the program and at the end of the day, our dealership and our customers win with this one-stop-shop option.”
More than 40 suppliers offer more than 1,000 newly available items in the Mopar Affiliated Accessories program. The growing list of current suppliers includes:
- AccuAir Lift Kits
- LoadTamer Cargo Nets
- Lumen Phone Holder
- AEV Bumper and Attachments
- MB Quart Sound System
- AllTrade Tool Kits
- MEK Magnet Graphics
- ASG Catalytic Converter Protection and Badge Overlays
- Napier Tents
- Baja Designs Lighting
- Cascadia 4×4 Solar Power
- Putco Storage Panels
- ClearLidz Roof Panels
- Racing Optics Windshield Protection
- Cobra CB and GMRS Radios, and Dash Cameras
- RedArc Overlanding and Electrical Components
- Competition Specialties – Bilstein, WeatherTech and ReadyLIFT
- Rockslide Engineering Step Sliders
- Curt Towing Accessories
- EGR Power Tonneau Covers
- Element Fire Extinguishers
- Tailgater Tire Tables
- EZ 4×4 Door Racks and Hangers
- THULE Roof and Hitch Racks
- Tuffy Safes
- Kuat Roof Racks
- WildTop Truck Caps
Those are just some of the companies working with Mopar. A full list can be found online at the Mopar eStore. Click on the Shop link and you can view all of the new Mopar affiliated accessories.
Ram Photo
Mary Conway is a professional automotive journalist and has decades of experience specializing in automotive news analysis. She covered the Detroit Three for more than twenty years for the ABC affiliate, in Detroit. Her affection for the Motor City comes naturally. Her father ran a gas station while Mary was growing up, in Wisconsin.
Follow Mary Conway at @MaryConwayMedia and send her car news tips for future stories.
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Source: torquenews.com
