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- Mahindra has a steady, yet modest history in Australia, having entered the market in 2007 with the Pik-Up utility. The brand has built a reputation for offering accessible and robust vehicles, which have been successful in particular in the agricultural and rural markets.
…Read More While the bookings for the Mahindra XUV 3XO has already commenced in Australia, the rollout is scheduled for later this year, likely in the middle of the year. The Mahindra XUV 3XO is expected to be launched shortly in Australia. The step is a key component of Mahindra’s long-term strategy for expansion in international markets, particularly in a market that is famous for its demand for SUV and off-road vehicle products. Although the vehicle has been already open for booking, the rollout is scheduled for later this year, likely in the middle of the year. Mahindra has a steady, yet modest history in Australia, having entered the market in 2007 with the Pik-Up utility. The brand has built a reputation for offering accessible and robust vehicles, which have been successful in particular in the agricultural and rural markets. Presently, Mahindra’s range in Australia consists of the Mahindra XUV700, a mid-size SUV, and the Mahindra Scorpio, which is sold as the Mahindra Scorpio N in India, along with the Pik-Up (the Scorpio based pick-up). The vehicles have found their niche by providing strong value for money and robust performance. Mahindra’s Performance of Newer Models in AustraliaAlthough there are no specific sales figures available yet, both the XUV700 and the Scorpio-N have established a foothold within the Australian market. Both products are a meaningful upgrade in terms of features, technology and refinement when compared to Mahindra’s older models. The XUV700, with its spaciousness and fully-featured trims, has appealed to families needing value in the mid-size SUV market. Also Read : Mahindra XUV 3XO to enter the Australian market soon. Check details Likewise, the Scorpio-N’s rugged built and off-road capabilities are appealing for buyers wanting a large SUV that is both functional and relatively affordable. The increasing share of Scorpio-Ns visible on roads across Australia suggests that customers are becoming more receptive to the Mahindra brand beyond utility vehicle customers. Mahindra XUV 3XO’s Impact in AustraliaThe launch of the XUV 3XO is likely to have a major effect on Mahindra’s presence in Australia. Placed in the competitive sub-compact SUV space, the 3XO will compete with best-selling models such as the Hyundai Venue, Kia Stonic, Mazda CX-3 and Toyota Yaris Cross, along with new Chinese entrants. With its high-end features like a panoramic sunroof, dual 10.25-inch displays, Level-2 ADAS, and a Harman Kardon audio system on top trims, the XUV 3XO will target a young, urban buyer looking for a stylish and feature-packed but affordable SUV. Projected prices in the range of AUD 25,000 may place it well to gain a substantial share of this expanding market. Key Global Markets and Growth in South AfricaInternationally, Mahindra has identified a number of strategic markets for expansion. Besides Australia, the carmaker has a strong and expanding presence in South Africa. Significantly, Mahindra was the fastest-growing car brand in South Africa for 2022, recording an impressive 78 per cent sales volume growth. Also Read : Mahindra charts new high, becomes fastest-growing car brand in South Africa This impetus did not let up, with Mahindra clocking its highest-ever monthly sales ever in March 2025 with a 40 per cent year-on-year growth and emerging as the eighth-largest vehicle manufacturer in the nation. Robust retail demand, where more than 90 per cent of March 2025 sales came from individual customers, points towards growing brand popularity. Other major global markets for Mahindra are New Zealand, Morocco, and Chile, where their Pik-Up range first led the way for newer models. The ASEAN region is also a major target, especially for their new global lifestyle pickup truck. In addition, Mahindra is also actively working on a line of electric SUVs, with right-hand drive markets such as the UK being eyed for future release. Check out Upcoming Cars in India 2024, Best SUVs in India. First Published Date: 09 Apr 2025, 09:20 AM IST
Source: hindustantimes.com
