Lexus India launches Smart Ownership Plan with assured buyback options

Share via: The scheme allows customers to purchase Lexus vehicles with easier EMIs and choose what to do at the end of the term The scheme allows customers to purchase Lexus vehicles with easier EMIs and choose what to do at the end of the term View Personalised Offers on Check Offers Lexus India has launched its Smart Ownership Plan, a programme that seeks to make the brand’s luxury cars more accessible by offering buyers flexible payment structures and assured buyback options. The initiative is aimed at aspirational buyers who want the Lexus experience without being tied down by the long-term costs typically associated with premium cars. The scheme allows customers to purchase Lexus vehicles with easier EMIs and choose what to do at the end of the term: return the car without obligation, retain it by paying a pre-decided Guaranteed Future Value (GFV), or upgrade to a newer model. The plan is available across Lexus ES, NX and RX models. Also Read : 2025 Lexus NX 350h: Check out 5 things that are new on the updated SUV The buyback hookAt the core of this initiative is the Assured Buyback feature. By fixing the GFV at the start of the contract, Lexus is trying to address one of the biggest anxieties in the Indian car market resale value. Luxury vehicles have long suffered on depreciation, leaving consumers unsure of future worth. The new scheme removes that uncertainty, promising transparency and flexibility. For Lexus, the programme also creates a perpetuating cycle of upgrades, driving consumers to continually upgrade within a three to five year timeframe. As design, technology and options change rapidly, it helps to keep the customer current. A bid to expand the baseSince its entry into India in 2017, Lexus has positioned itself as a niche luxury player. While its cars have stood out for design and refinement, the brand has struggled to scale up in a competitive market dominated by German rivals. Programs like the Smart Ownership Plan are one facet of Lexus’s overall effort to decrease the barriers to entry and bring first-time luxury buyers into the fold. This strategy is supported by other long-term commitments. In June 2024, Lexus launched an industry-first 8-year/160,000 km warranty on all new models. Alongside, it offers the Lexus Luxury Care service packages with multiple options for tenure and coverage. Together, these underline the company’s effort to stand apart on peace of mind rather than just performance. Lexus frames the Smart Ownership Plan under its “Lexus Promise” banner, guided by the Japanese philosophy of Omotenashi, or anticipatory hospitality. India’s luxury car market is growing but remains price-sensitive, and new ownership models have often stumbled in practice. Whether this plan will give Lexus the breakthrough it needs will depend not just on the appeal of flexible ownership, but also on how well it manages resale cycles and customer upgrades in the years ahead. Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape. First Published Date: 27 Aug 2025, 13:11 pm IST
Source: hindustantimes.com