Source : PTI | Pune-based Kinetic Green Energy and Italy-originated Tonino Lamborghini SpA have joined hands to make electric golf carts for both Indian and global markets. The companies have launched their electric golf and lifestyle carts, which will be manufactured at Kinetic Green’s Pune-based plant, company executives confirmed during the launch event.
The carts–designed in Italy– are available in two series: the Genesis Range, a tribute to the legacy of the brand, and the Prestige Range, which represents a more ultra-premium, futuristic design.
The joint venture—Kinetic Green Tonino Lamborghini (KGTL)—plans to invest $20 million over the coming years, Ferruccio Lamborghini, Vice President of Tonino Lamborghini SpA, told ETAuto. In the JV, Kinetic Green will hold 70 per cent stake while the Italian firm will hold the rest of the stake.
Through this partnership, Kinetic Green is foraying into the bespoke four-wheeler mobility segment, leveraging Tonino Lamborghini’s Italian design expertise. Kinetic Green sees this collaboration as a step closer to achieving its target of building a $1 billion electric vehicle business by the end of the decade, said Dr Sulajja Firodia Motwani, Founder and CEO of Kinetic Green.
Global ambitions, measured approach
While the company has set ambitious goals, Motwani noted they are taking a steady and measured approach. KGTL is focused on building a strong distribution and service network across target geographies in the estimated $5 billion global golf cart market.
“It’s not about just generating a buzz or filling up order books. Our focus is on building a sustainable business with a strong distribution and service backbone,” Motwani added.
The initial expansion roadmap includes Asia—particularly India and the UAE—before entering Europe, the US, and other regions. By the end of the decade, KGTL aims to be present in 30 countries and capture up to 80 per cent of the global golf cart market. It has set an annual revenue target of $300 million within five years.
India’s role in global strategy“When we decided to enter the golf cart business years ago, we realised that it couldn’t be done from Italy alone. We needed a strong partner with a global perspective—and we found that in Kinetic Green,” Lamborghini said.
KGTL plans to manufacture 4,000 units annually in the initial phase at the Pune facility, scaling up based on demand. The company will leverage the Nhava Sheva port near Mumbai for export operations.
Lamborghini also emphasised India’s strengths in providing affordable and sustainable solutions that many other markets cannot. Distributors have already been appointed in India, the UAE (Dubai and Abu Dhabi), Saudi Arabia, and the Maldives. Discussions are underway for distribution in Sri Lanka, New Zealand, Thailand, Indonesia, and other key Asian markets.
Source: worldautoforum.com
