In a strong performance for the month, JSW MG Motor India reported wholesales of 6,728 units in September 2025, marking a 34 % year-on-year growth compared to 5,021 units in September 2024.
Key Drivers Behind the Surge
1. Festive Season Tailwinds
The onset of Navratri and other festival buying sentiment typically lifts car demand in India. JSW MG appears to have benefited from this seasonal uptick, with increased footfalls and quicker inventory turnarounds at dealerships.
2. GST / Tax Adjustments Encouraging Demand
The company notes that reductions in GST across several internal combustion engine (ICE) models improved the effective buying cost for customers. 
MG passed on tax-cut benefits of up to ₹4.48 lakh on ICE variants like Astor, Hector, and Gloster.
3.Balanced ICE + EV Portfolio
While ICE models (Astor, Hector, Gloster) continued to deliver reliably, EV models such as Windsor and Comet also contributed notably to the sales volume. The dual-powertrain strategy helped JSW MG capture demand across both traditional and emerging buyer segments.
4. Quarterly Momentum
The sales performance in September forms part of a robust Q2 FY26 (July–September 2025), during which JSW MG sold 19,984 units—a sizable jump over the same quarter in the previous year.
Anuj Guglani, CEO, World Auto Forum comments, ’As the Indian auto industry increasingly pivots toward electrification, JSW MG’s ability to strengthen its EV portfolio while leveraging its ICE base could be a differentiator.’
Challenges & Observations
Although the headline growth is strong, some sources report divergent YoY growth estimates (e.g., a 47 % claim by RushLane) possibly due to differences in base numbers or inclusion criteria.
- In the electric vehicle space, VAHAN data suggests JSW MG sold 3,843 EVs domestically in September, which is down month-on-month from August. This indicates that while EVs are contributing, momentum in the EV segment may not be uniformly consistent.
- The company continues to face typical supply-chain pressures and the need to manage dealer logistics strategically during peak demand periods.
Outlook & Strategic Implications
- The positive sales momentum positions JSW MG well for the second half of FY26, especially as festive purchasing and consumer confidence persist.
- Sustaining growth will require continued balance across ICE and EV offerings, nimble supply chain and dealer responsiveness, and consistent passing of tax benefits to buyers.
Source: worldautoforum.com
