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You are here: Home / INDUSTRY NEWS / Acura Did Right By Keeping This Feature On The 2026 Integra, But Declining Sales Paint A Grim Future For The Model
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Acura Did Right By Keeping This Feature On The 2026 Integra, But Declining Sales Paint A Grim Future For The Model

23/07/2025

Assistant Vice President of Acura National Sales, Mike Langel, said that Acura still commands 40 percent of retail sales in the segment. However, data from the second quarter of 2025 show a concerning trend. The segment is shrinking as Integra sales are down 27 percent, compared to the previous year. hatchbacks effectively killed off the compact front-wheel-drive, econocar-based coupes, but crossovers and SUVs could be doing the same to the hatchback.  

But there is more to that. 

If you are looking to buy the Acura Integra for the driving experience alone, why not just go for the Civic? You get the same underpinnings for an average of around $7,000 less compared to the more luxurious Integra. Granted, the Acura model does feature a slightly better interior and more tech, which may be worth the premium to some buyers. 

I think bringing back the Acura Integra as a five-door hatch only (instead of a coupe) could play a bad trick on sales in the long run, especially with the new tariffs in place and the Civic on offer. We are already seeing this with the Integra’s declining sales, and Acura may be forced to rethink its future in the segment. Official pricing for the 2026 Acura Integra is not released yet, but I suspect it will start at around $35,000 (around $800 over the 2025 model’s starting MSRP), with the first models hitting the showrooms around August. 
What do you think about the 2026 Acura Integra refresh? Would you rather see a coupe variant like we initially hoped for? Or do you think the Civic is a better value for money? Feel free to comment in the section below. 
Dimitar Angelov’s automotive interests made him an expert in a wide variety of vehicles. Japanese brands like Toyota are closest to his heart, although performance cars in general are his favorite segment, which is why he is constantly on the lookout for the best deals on the market. Dimitar Angelov’s car passion and knack for the written word led him to complete a Master of Arts in Media and Communications, and classic car restoration. Dim is happy to get behind the wheel of any car and share his impressions. You can follow Dimitar on X, Linked-in, Instagram, and Facebook.
Image source: 2026 Acura Integra press release

Source: torquenews.com

Filed Under: INDUSTRY NEWS Tagged With: Source-16

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